Homebase

Turning everyday places into wonderful spaces

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I came up with the creative proposition and activity for this amazing brief from Homebase.

Flash mobs transformed iconic, worn out and unloved spaces up and down the country, from Scout huts, Bus stops to Piers.

This Nationwide Guerilla campaign was populated on social sites leveraging the TV ad. I came up with the content and locations for this. 

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Seeded through blogs/community sites, the winning nominations gets £5000 towards its makeover. For in-store activation customers are invited to nominate their local places to be transformed.