HSBC

Following on from an ATL campaign #startstoday, launching 1st Jan and based on nudging consumers into the mind set of achieving their new year resolutions, personal goals and embracing new experiences for the new year.

We decided to celebrate ambition, let's turn branches into places where you can get inspiration to achieve your ambition for the new year, delivering content and advise on how to get the most out of 2016, however big or small. Here is The Little Big Ambition Shop

HSBC celebrating ambition

Creating an ident for The Little Big Ambition Shop. We came up with the name and started to think big.

Interactive branch window

Displaying each ambition in window boxes.

Interactive ambition shop window

Scan the window and take away rich content.

goodies

Branch collateral, Goody bags.

Ambition booth

Tell us your ambition in our Interactive booths.

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