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Tesco
Tesco Bank has a wide range of credit card offers, but they had no cut through in a saturated market place. Every single card offer looked the same and had no personality. The idea was to brand and position each card allowing it to connect and resonate with specific consumer need states. The rationale was simple, we are all different and Tesco Bank have a credit card for you. The idea Credit Cards that are a bit more you embraced this. We created a simple Email campaign to show the benefits of the wider range.
Other projects involved creating springboard ideas for Tesco Home Insurance that live in-store and on
social platforms.
Email campaign
Tesco has a wide range of credit cards that didn't resonate with consumers. The ideas was to give each card a personality that would connect to specific card holders.
Email campaign
Introducing the new look.
In-store coms
customers were not connecting with the Tesco credit card offering. The idea was to simply re-connect with a more engaging thought, celebrating and highlighting their low rates.
Tesco Home Insurance
A new look and feel was applied to comms. The typography used bigger and more punchy headlines with full bleed brand images.
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