Heineken
UEFA Champions League brand activation
Targeting Men of the World we wanted to make Match nights great again with Heineken.
But not disrupt the big game.
Creative idea was based around a shipping container that opens up into the ultimate man cave for watching UCL. The promotion mechanic we created was WIN EVERY MINUTE OF EVERY MATCH.
The prizes were everything to make Match nights legendary, Wide screen TV's to Heineken fridges, from sofas down to ice buckets, with the ultimate prize of tickets to the UCL Final.
Off trade comms. Expanding on a shipping container used in the ATL campaign. We turned it into a Man Cave.
On Trade comms to promote Match Nights. Win every minute of every match.
The Heineken pack takes on the appearance of the shipping container, inside was a promotion code to text before watching UCL.
Activation examples
Activation examples
