Vodafone Business Premier
Launch the new business premier phone plan THAT ACTUALLY SERVES BUSINESS with a dedicated contact 24/7 and technical support. Two ideas were rolled out as a fully integrated, brand advertising and direct response campaign.
The Insight:
When nothing goes right, or you just have one of those days, SME's still need to operate and focus on the business they love, let's give them the tools that allow them to do this.
The two Pivotal Ideas
Be Ready and Power to...
Results
• Media to date reached 7.9 million users and 2.28 frequency across digital
• Retail footfall sees 60k WoW increase culminating in a 41% uplift on sales compared to same week in June
• Sales of Business Premier significant increase from June average of 28.4% to 36.6%
• OOH is delivered 161m impacts and 320 GRP. Radio delivered total of 83.9m impacts so far
• Search of ‘Vodafone Business’ 10% more impressions, 28% more clicks and 17% improvement in CTR