Chevrolet

The brief was to create a fully integrated campaign. The launch of nine different car lines covering ATL & BTL within Europe for 2012. 
After winning the pitch our task was to hire a team from ground zero quickly. I was Creative Director with a hands on approach for the UK and EMEA creative business, directing large shoots in LA, and in various parts of Europe. The Client was based in Zurich so we developed processes and a team structure and project management that had the experience that could deliver all of the multi channel elements. Masses amounts of great, quick turnaround work for a brilliant and demanding client on every level.